Luxury Marketing 101 is the end product of an in-depth exploration into the lavish world of luxury. Focusing specifically on how luxury is marketed, the base of this guidebook comes from relevant and current research on marketing and persuasion techniques. However, having a successful luxury product in the real world depends on multiple internal and external factors. Luxury Marketing 101 takes a satirical approach outlining how one could hypothetically fake their way to luxury status using various marketing tools. Accompanying each chapter is an illustration representing an every-day household product rebranded in the style of a luxury fashion design house.