Public relations account executive: The public relations account executive works out deals with contacts and publications like Marie Claire, Allure, Elle, InStyle, Vogue and more in order to gain a spot in their pages. Through editorials and/or feature stories, the public relations account executive secures their company’s fashion or beauty line a chance to promote their products.
Public relations director: A mix of exceptional writing skills, confidence, and the ability to pitch creates the perfect public relations director. This position handles the responsibility of securing the least costly promotion methods for their company. Working with different media channels, from television to magazines, the public relations director must persuade these outlets to feature press about the company.